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PROPERTY OWNERS PUBLIC ENEMY NO. 1; LARRY TRAMUTOLA!

Welcome to the Silicon Valley Property Taxpayers’ Association - Property Owners’ Public Enemy No. 1 portion of our Web Site.

If youre a Silicon Valley property owner, in our opinion your No. 1 public enemy is Larry Tramutola! Even if youre not a property owner, we feel you should be concerned about the admitted electoral manipulation Mr. Tramutola and other political consultants so readily employ under the guise of improving the hundreds of revenue district clients communities [like yours] they serve. We also feel you should be alarmed by the fact that so may of these revenue districts so heartily embrace such manipulation!

So who is Mr. Tramutola? Hes President, founder and Chief Executive Officer of Tramutola, L.L.C. Mr. Tramutola has been described as the leading expert when it comes to passing difficult tax measures and winning local elections. In this capacity hes proud of the fact hes the patriarch for what he describes as one of the country’s most successful political consulting firms; having advised and guided more than 400 communities to successful passage of local tax measures with a success rate of over 95% [if you want to examine Mr. Tramutolas impressive track record, youre invited to click here]! For these reasons hes been labeled the Billion Dollar Man [well just call him “Mr. Billionaire”]!

Why in our opinion is Mr. Tramutola the Northern California property owners public enemy no. 1? Because according to him, the local tax or bond measure which led you to this web site is “a game” [is it a game to you?]; one in which he excels! If you dont believe us, take a look at one of his three books [Sidewalk Strategies – Seven Winning Steps for Candidates, Causes and Communities; Winning Healthcare Elections; and, Winning Tax Elections (Sidewalk Strategies – Seven Winning Steps for Candidates, Causes and Communities is available for free at most Santa Clara County libraries)] which have been described as “must read” primers for anyone involved in planning successful tax elections!

Mr. Tramutola has such a positive reputation in the local revenue district community that in all likelihood, he has been retained [at public expense] by the local revenue district which is promoting the new tax, bond or assessment measure which has led you to this web site [if you want to find out if your particular local revenue district is one of Mr. Tramutolas past or present clients, youre invited to click here]. Why would your local revenue district turn to a high priced political consultant like Tramutola when its unlawful [Education Code, §7054(a) if youre a school or community college district, and Government Code, §8314(a) if youre any other agency of the State] for to spend public money for political campaign purposes? Because according to Mr. Tramutola: “wanting to win is nice but knowing how to win is better” and make no mistake, he knows how to win!

In order to fully appreciate the strategies [local revenue districts are instructed to follow to the nth degree] Mr. Billionaire employs when advising local revenue districts in their quest to further tax local property owners only [remember, property owners already provide more funding to local revenue districts than any other revenue source], we ask you consider the following:

According to Mr. Tramutola, his firm is one of the most successful political consulting firms in the country. It has won over 400 local elections from conservative communities like Orange County, to liberal San Francisco; is successful over 95% of the time; and, has assisted in passing billions of dollars in tax measures! Mr. Tramutola boasts he has helped raise more taxes than anyone in America who is not an elected official!

Although Mr. Tramutola professes being committed to improving the various communities he serves, what he really cares about is winning the game [e.g., the particular local revenue districts election which has led you to this web site]! Mr. Tramutolas game” dictates you first understand the rules, and the first rule is to learn the rules of your particular election!”

Part of Mr. Tramutolas “game” dictates public money be spent towards a pre-disposed political purpose [e.g., the tax, bond or assessment measure which led you to this web site], and it be spent on him before a local revenue district gets its tax measure on the ballot [because afterwards, no public money nor public resources may be spent advocating or supporting the measure itself (see above)].

Another part of Mr. Tramutolas “game” dictates that once a measure is placed on the ballot a campaign plan be developed, because every political campaign needs a plan.” Make no mistake, Mr. Tramutola has a plan!

Yet another part of Mr. Tramutolas “game” is his use of technology. According to Mr. Tramutola, technology provides the political consultant with the tools to target groups of people based upon assumptions and research about how people who share demographic traits react to particular messages. By using easily available voter files, these consultants can identify unlimited combinations of voters and send them targeted messages. And by blending polling information, census data and tax assessor information, it is possible for political consultants to classify voters based upon even more demographic variables by identifying various issues and themes that may resonate with different subsets of voters. Thus maybe you can now begin to understand how Mr. Tramutola is able to conclude, the possibilities are virtually endless!”

To Mr. Tramutola technology is of paramount importance because finding a theme that resonates with local concerns becomes more important than developing a catchy slogan.

Because Mr. Tramutola instructs that the first rule of his “game” is to learn the rules of your particular election [see above], it becomes paramount determining who actually votes [which is largely determined by the particular type of election involved]. This is critically important insofar as elections for local measures like the one that led you to this web site [that propose taxing only local property owners] are concerned, because: only local property owners have to pay; yet only local residents get to vote [and the two are not synonymous].

And because Mr. Tramutola embraces new technologies that allow campaigns to target various subsets of voters [while ignoring others (see above)], he recommends renters be sent one piece of mail concerning a local tax or bond election, and homeowners be sent another. And given 40% or more of all local property owners cannot vote [because theyre either non-natural person residents (such as trusts, estates, corporations, limited liability companies, partnerships, etc.); or, non-citizen residents; or, local residents owning more than a single property (notwithstanding the fact they stand to be taxed some multiple number of times, theyre given but a single vote); or, nonresidents], Mr. Tramutola recommends they simply be ignored.

Another important part of Mr. Tramutolas “game” is the internet because it allows people to communicate directly with others, and it is rapidly changing the face of politics. For this reason most political campaigns these days secure a web site to provide information to voters. Undoubtedly the local revenue district that has led you to this web site has its own why you should vote “yes” FAQ internet page!

Aside from the fact that more than 50% of voters are not landowners [and as such, wont be paying a nickel of the proposed bond, parcel tax nor special assessment made the subject of the local election that has led you to this web site], Mr. Tramutola counsels that only 3 out of 10 registered voters actually end up voting in local elections. He also counsels that: people are less likely to vote in an off year or for a “specially called election [versus a June primary or November general election], and likely voters generally are older and more conservative than the population as a whole. Since older voters may represent 50%-60% of likely voters in any single local election, Mr. Tramutola counsels that whenever possible, parcel tax measures in particular incorporate an exemption for seniors [e.g., thus just like non-landowners, seniors wont be paying a nickel]. Since generally 10%-13% of the population consists of seniors, weve likely now identified in excess of 63% of the voting population that wont be paying a nickel of the proposed tax made the subject of the local election that has led you to this web site [are you starting to get the picture?].

Another important part of Mr. Tramutolas “game” is to never engage the opposition. He knows that the local revenue district that has led you to this web site has the financial [see above] and manpower [its hundreds of employees and supporters (like Saratogas Friends of the Library)] resources to fund and volunteer an effective vote yes campaign. Assuming opponents have no organization nor funds, why provide them with a forum to publicize their message?

Furthermore Mr. Tramutola counsels local revenue districts that they can never win a tax measure that requires two-thirds approval if they engage the opposition or otherwise attempt to deal with them. So he recommends the focus be on persuading the estimated 30% of undecided voters to support these kinds of tax measures.

Because Tramutola considers local tax measures to be a “game,” he unabashedly admits “there is not one campaign [hes]...involved in [where he]...do[es] not worry that by using [his] sophisticated tools to target, analyze and segment voters, [hes] in fact hurting the democratic process!” We agree!

We also agree with one more piece of Mr. Tramutolas advice: “if someone is offering something free, [you should] question its validity [because] rest assured the firm offering the free service is going to make money somewhere down the line.” Invariably the people who are the most active in shaping or promoting your local revenue districts tax or bond measure [and the ones with the most to lose], claim to be working for free!

Finally, Mr. Tramutola favors reducing the voter approval requirement for new special taxes against property from the current two-thirds to 55%.

So this is Mr. Tramutolas game; whats yours?

If youre as bothered as we with Mr. Tramutola’s and other similar political consultants electoral philosophies; and, the fact your particular local revenue district has so readily embraced them with such open arms [after all, the ends justify the means,” dont they?]; we urge you to VOTE NO on the local tax, bond or special assessment measure which has led you to this web site!

Should you have questions or comments, please address them to Silicon Valley Property Taxpayers’ Association at:

e-mail image info@svpta.net


© Silicon Valley Property Taxpayers’ Association, 2006 [Revised Monday, September 11, 2006] - Terms and Conditions of your use of this Web Site.

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